Vulnerable Customer Policy

A person is unable to make a specific decision if they cannot understand information about the decision to be made, cannot retain that information in their mind, cannot use or weigh that information as part of the decision-making process, or cannot communicate their decision.

A person with mental health problems who is in debt is particularly vulnerable due to their (potential):

• Lack of money management skills
• A reliance on benefit income
• Fluctuations in income or inability to work
• Unmet housing, care or treatment needs
• Poor communication skills
• A relationship breakdown

Assessing a person’s mental health is complex but needs to be recognised in early contact and addressed appropriately. If we believe a person may be vulnerable, we will ask 3 key questions:

Signs we look out for when identifying vulnerability in customers:

• Do they ask you to speak up or speak more slowly?
• Do they understand what you are saying, or do they miss important bits?
• Do they appear confused about what is being offered?
• Do they ask any unrelated questions?
• Do they keep wandering off the point in the discussion and talk about irrelevant things or things that don’t make sense?
• Do they keep repeating themselves?
• Do they take a long time to answer questions or say that someone else deals with these things for them?
• Do they have a language barrier?
• Do they say they don’t understand their bank statements, a previous phone conversation or recent written correspondence?

Steps we take if we believe a customer may be vulnerable:

• We speak slowly, clearly and explain fully
• We are patient and empathise where appropriate
• We don’t rush as it may sometimes take the customer time to get relevant information together such as account details
• We keep on the subject under discussion
• We do not make assumptions about a customer’s needs
• We clarify understanding at every point and always ask if there is anything else they would like us to explain
• We ask the consumer to explain to us what they understand the agreement to be
• We offer alternative types of communication – phone, post, email, in person
• We do not make assumptions that the person we are dealing with is sighted as they may be unable to read or understand serial numbers or account numbers
• We do not make assumptions that the customer we are talking to can hear everything we say as they may have a hearing impairment
• We always remember that the customer we are speaking to may sometimes be forgetful or overly trusting and believe that a sales representative is always acting in their best interest
• We understand that some customers may be lonely and welcome the opportunity just to talk to someone
• We give the customer time to explain their circumstances fully and don’t interrupt or appear impatient
• We also listen for what is NOT being said, for example, lack of questions about price, lack of commitment, timing of responses, extended silences
• We always ask if there is a better time to discuss matters as some customers may perform better at different times of the day
• We ask if there is anyone else the customer may need to talk to before making the decision

Prior to forming the contract:

• We ensure that the consumer demonstrates that they have an understanding of the decision they need to make, why they need to make it and that they understand the consequences of making, or not making that decision.
• We ask if they need to discuss the matter with anyone else, or if they would like us to explain anything else, or if there anything else we can do further to help
• We are always prepared to repeat anything to clarify understanding
• We do not assume that the customer fully understands all the implications of the agreement and explicitly and clearly confirm all the key features
• We suggest that they talk it through with someone else and offer to re-contact them. If appropriate we suggest that a third person could be present

Post Contract:

• If we identify particular communication needs, we store that information so future contacts are handled appropriately with their permission
• We record that we are satisfied that the customer completely understood everything that was discussed
• We allow customers to make a personal declaration about their capabilities or communication needs and store this information with their permission
• Any records that are held are with the full knowledge and consent of the customer and are deleted when the relationship no longer exists in accordance with GDPR.

If we identify a customer who may be in need of specialist advice which we are unable to offer:

• We will refer them to, or we will seek guidance from an appropriate organisation such as:
  Stepchange
  Money Advice Trust
  CAB
  Samaritans
  Age UK
  Alzheimers Society
  Mind

Sources Of Guidance

Equality Act 2010 Mental Capacity Act 2005
CONC 2.10 Contact with customers
Mental Capacity Guidance
Irresponsible Lending Guidance
MALG Consumers with mental health problems & debt
MALG 12 steps to treating vulnerable consumers fairly